Rock Health's new class of startups: apps, APIs, artificial intelligence ...

Rock Health, a San Francisco-based accelerator for health tech startups, Thursday announced its fourth class of companies. In addition to introducing the class, the accelerator announced that Kaiser Permanente is joining its roster of partners.

Startups offering everything from personalized nutrition and pregnancy apps to live online fitness instruction and a smart, souped-up toothbrush are among the members of Rock Health?s latest class of companies.

The San Francisco-based health tech accelerator on Thursday announced its fourth class of 14 startups, saying that it accepted less than 3 percent of the applicants.

The accelerator said this seasons? applicant pool included more companies with hybrid hardware/software models, which is reflected in a couple of the startups selected to be part of the class.

In addition to introducing the new class, Rock Health said that Kaiser Permanente will join its roster of partners, which already includes the Mayo Clinic, GE, Genentech, Harvard Medical School, Nike and other health and investment companies.

In August, venture capital firm?Kleiner Perkins Caufield & Byers?announced that it was partnering with Rock Health to raise the amount of capital provided to member startups from $20,000 to $100,000.

Aside from the capital (and other perks like office space and tech and operational support), one of the big benefits of being a part of Rock Health ? as well as other programs for health tech startups, such as New York-based Startup Health and Blueprint Health ? is the network of industry professionals. Given the density and complexity of the healthcare system, health tech accelerators play an important role in helping startups find mentors, navigate the sector, identify markets and forge partnerships.

Here?s an overview of the 14 new startups to join Rock Health (language from Rock Health):

Beam Technologies
Beam Technologies focuses on the convergence of technology and oral health, and makes the Beam Brush, the first app-connected toothbrush for mapping brush behavior to achieve a better understanding of oral care?s impact on overall health.

BenefitsMe
BenefitsMe helps employers more strategically manage their HR benefits approach and helps employees appreciate their HR benefits again.

CliniCast
CliniCast enables providers to improve outcomes and reduce costs through predictive analytics. Its first product, ARTO, helps providers reduce unnecessary hospital admissions in patients with chronic disease.

Eligible
Eligible is an API that streamlines insurance eligibility checks for doctors and patients.

Kit Check
Kit Check helps hospital pharmacies process medication kits faster and without error.

LabDoor
LabDoor builds report cards for supplements and over the counter medications, grading them based on their safety, efficacy, and price.

Mango Health
Mango Health makes fun and elegant mobile applications to help consumers better manage and improve their health.

Moxe Health
Moxe Health is increasing access to medical care, first through triage.me, which combines community-wide routing schemes with individualized patient data to provide optimized recommendations.

OpenPlacement
OpenPlacement empowers people on all sides of the continuing care process with real-time information and tools to more efficiently and effectively match Seniors with Senior Housing and Care Providers.

SuperBetter
SuperBetter turns your health goals into an on-the-go game, with a current focus on helping players manage mental health challenges including depression and anxiety.

Wellframe
Wellframe combines mobile technology and artificial intelligence to extend the provision of care from the hospital to the home, empowering patients to optimize their recovery and helping providers thrive in an evolving payment landscape.

Wello
Wello aims to make the world a healthier place by making fitness more personal, accessible, and affordable through an online marketplace of fitness professionals who instruct over live, 2-way video.

Wildflower Health
Wildflower Health is making pregnancy healthier, safer and lower cost through personalized mobile apps.

Zipongo
Zipongo delivers prescriptions for healthy living through its GroceryRx platform which helps families save money on personalized healthy meals and earn rewards for buying nutritious food.

Source: http://gigaom.com/2012/10/25/rock-healths-new-class-of-startups-apps-apis-artificial-intelligence/

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